Strategic Marketing Planning is at the core of our approach to creating marketing communications programs. B-Squared understands that marketing is part of your bigger business picture. Internal factors like your operations, distribution and retail structure are as equally important to consider as external variables like your target audience and competitive landscape. When developing marketing plans, B-Squared looks at all aspects of a business in order to deliver the most comprehensive planning document.

We work with our clients to develop clear objectives and strategy based marketing plans that drive the creative process. The B-Squared marketing plan provides a directional road map that helps maximize a business’ productivity and accountability.

THE B-SQUARED ANATOMY OF A MARKETING PLAN
• State of the Industry Review
• Competitive Analysis
• Company Profile & Marketing Audit
• Target Audience Analysis
• Marketing Recommendation
—— • Objectives
—— • Strategies
—— • Deliverable Tactics
—— • Budget & Time line Schedule

A Brand Platform is an essential element of every strategic marketing initiative that B-Squared undertakes. It’s also the
foundation of the branding process which is the personification of a product or service. At B-Squared, we see brands as organic entities that have lives of their own. They are born. They grow. They mature, and often — they eventually die. How well and how long a brand lives depends on how well it’s taken care of.

The soul of a company is defined by its brand essence. It’s the core of the company, its products, the consumers that use it, and even the people and culture that make, sell and deliver it.

By establishing a solid platform rooted in a brand’s essence, we lay the foundation for creating communication that connects people with the intangible attributes that give brands life.

The B-SQUARED ANATOMY OF A BRAND PLATFORM
• Research & Analysis
• Brand Essence & Strategy
• Brand Positioning & Tag line Development
• Design Concept & Brand Expression
• Launch & Manage Assets

Whether we are developing a new brand, managing an existing brand or repositioning a brand in transition, establishing and maintaining brand integrity is paramount.

The Creative Process starts out with a clear objective, powered by fresh creative and targeted consumer insight. Your business becomes our business as we gain the expertise needed to create customer-focused solutions that work. We know that consistent, strategic messaging combined with brand-focused visuals delivered across all communication channels is essential. It’s what builds powerful campaigns, marketing programs and interactive solutions that sell your product or services.

Our process is derived from a Brand Essence document and a Creative Brief outline. Together with boundless imagination and enthusiasm, we develop creative solutions that are effectively communicated and will generate true, measurable results.

THE B-SQUARED PROCESS IS CLEAR AND STRONG
• Listen & Learn: define business goals and objectives
• Research & Reveal: develop brand essence and creative brief
• Define & Develop: concept development - visual direction,
copy writing
• Execute & Elevate: apply concept for consistency and continuity throughout marketing initiatives
This process allows us to work together smoothly and effectively not only to achieve client goals, but to exceed expectations.

Relationships are what marketing communications is all about. The relationships that you build with your suppliers and consumers are critical to the success of your business. The relationships that we build with our clients are critical to the quality of service that we provide. B-Squared prides itself on developing and nurturing long term partner relationships with companies and organizations. We’re accessible and responsive to our client’s needs and work hard to ensure that our work is on budget, on strategy and on time.

As communications professionals, we practice what we preach. Strong, productive relationships thrive on open and continuous communication. As your marketing communications partner, we will begin and maintain an open dialogue that helps us understand how you work and what your needs are. We also believe in the importance of letting our clients know how we work. From our proposals and estimates to the presentation of a marketing plan, creative concept or design execution, we’ll keep you in the loop on what we’re doing and why.