AGENCY SENIOR MANAGEMENT

Jaime Butler-Binley President & Creative Director
jbbinley@b-2marketing

Heading the creative team at B-Squared, Jaime is a dynamic leader with an innovative creative edge. She expertly integrates marketing strategies across all communication channels in both consumer and business to business arenas — from retail and fashion to healthcare and technology. Jaime’s talent and skill are matched by her intuitive ability to understand a client’s business and develop creative marketing communications that build brands that motivate consumers.

Jaime’s 15 year career began in New York City, where she worked at several industry giants, including DIGITAS, Publicis S.A. and Dentsu. Her attention to detail, conceptual strengths and design expertise have enabled her to execute impactful, strategic marketing solutions for some of today’s most recognizable brands including American Express, BMW of North America, Canon USA, Lancôme, L’Oreal and Starwood Hotels & Resorts.

While at DIGITAS Jaime was a key player in the launch of anntaylor.com—Ann Taylor’s first e-Commerce Web site. She successfully led a team that extended the multi-channel reach of the Ann Taylor shopping experience and style for which the brand is known.

Bidding farewell to Madison Avenue, Jaime returned to her hometown of Saratoga Springs, New York, where she served as Creative Supervisor at Palio Communications. During that time she developed memorable campaigns for Abbott Laboratories, American Pharmaceutical Partners, GlaxoSmithKline, Nalgene Nunc, Pfizer, and Saratoga Hospital.

In 2005, Jaime realized her dream of opening her own marketing and advertising agency, and B-Squared Integrated Marketing was born.

Gregg Stacy Vice President of Marketing & Brand Strategy
gstacy@b-2marketing.com

Leading the account management and strategic marketing department at B-Squared, Gregg has worked in senior level positions on both agency and client sides of the business. This gives Gregg a unique insight into every aspect of our clients’ business. He assesses client strengths and weaknesses from their perspective, which allows him to deliver innovative and relevant strategic brand marketing recommendations aimed at improving sales and driving traffic.

Gregg has extensive agency experience with some of the largest names in the industry, including Young & Rubicam in New York City and Hill, Holiday in Boston. In addition, he managed his own marketing and graphic design firm in Burlington, Vermont for nearly 10 years.

Prior to joining B-Squared Integrated Marketing, Gregg was Vice President of Brand Marketing at High Falls Brewing Company in Rochester, New York, where he was responsible for all strategic marketing initiatives for the Genesee Brewing and J.W. Dundee’s Ales & Lagers brand families. Managing a multi-million dollar budget, developing strategic multi-channel and multi-package marketing plans, directing and executing merchandising and advertising initiatives, and designing web site content were all part of a day’s work. Through a series of rebranding and repositioning programs, he successfully defined distinct brand identities and marketing programs within each brand’s respective competitive category – resulting in higher consumer awareness and a boost in sales revenue.

Gregg has also worked with Eating Well Magazine, Montana Mills Bread Company, Rochester Institute of Technology, the State of Vermont, the United Way and the University of Vermont.

Erika Dalski Senior Marketing & Account Manager

Erika began her career in 2000 at Hill, Holiday, Connors, Cosmopulos, Inc. in Boston, MA, where she managed such clients as Fleet Bank, Enterasys Networks and Partners HealthCare. As a Senior Account Executive, Erika oversaw the day-to-day client relationship, developed highly effective marketing strategies, and led a number of successful marketing programs from concept to completion. During her tenure at Hill, Holiday she worked across an array of marketing disciplines - direct mail, print advertisements and Web-based initiatives.

Prior to moving to Saratoga Springs and joining B-Squared Erika was a Senior Associate of Marketing at DIGITAS, Inc. in New York City. At DIGITAS, she managed the American Express – Consumer Credit Card account, focusing on usage and retention for card members. She was a key team member identifying marketing opportunities and overseeing the development of strategic and innovative direct mail, e-marketing, and Web-based programs, while continuing to foster and grow the client/agency partnership.

Erika has a BS in Psychology from James Madison University in Harrisonburg, VA.

Carl Casselman Senior Copy Writer

Carl is an accomplished copywriter with over 25 years of senior-level creative experience in the advertising and marketing industry. His career began in New York City working for such Madison Avenue giants as Lintas Worldwide and BBDO Worldwide where he developed memorable campaigns for Chrysler Corporation, Diet Coke, Inc., Gillette and Proctor & Gamble products. Carl created influential copy for such brands as Marriott Hotels & Resorts and Bell Atlantic at Foote Cone & Belding in Philadelphia. As President of his own advertising agency, Searos and Casselman, in Stamford Connecticut, he developed campaigns for Miller Brewing Company and Waldenbooks. A line that still resonates today is his “Come to think of it, I’ll have a Heineken” tagline.

He is also credited with creating the original branding for Timberland, a legacy that endures to this day.

Carl brings a unique insight to a client’s brand by clearly defining their position in the marketplace while also separating them from the competition. Since joining B-Squared he has developed impactful headlines and taglines for Ed Levin, Inc. and Dinner by Design, for which the agency won a Silver at the International Davey Awards.

Carl has a BA in English Literature from Williams College and lives with his wife in Saratoga Springs. He is also Chairman of the Saratoga Crisis Action Network and Vice Chairman of the Cornell Extension Human Ecology.

Danielle Gallo Senior Art Director

Danielle has more than 20 years of innovative brand, marketing and advertising experience across all communication channels. Before she joined the B-Squared team, Danielle was a senior-level Creative Consultant in New York City, providing strong creative and direction for such agencies as Rowland Promotions & Design, (a division of Saatchi & Saatchi), Ogilvy & Mather and DIGITAS. She has also developed and produced creative solutions for Estee Lauder, FAO Schwarz and NFL Properties.

Danielle has provided interactive solutions for a diverse group of clients: American Express, JP Morgan Chase, Weider Publications, Inc. Anntaylor.com, and Starwood.com. She has also received industry awards from The Art Directors Club and Graphis Design.

Danielle has a BFA in Graphic Design from Rhode Island School of Design in Providence, RI and has studied Multimedia at New York University. She founded American Yacht Racing Inc. and competed in the Rolex International Women’s Keelboat Championships for J/22 and J/24 sailboats.

Susan J. Sechrist Copy Writer

Susan’s strengths lie in the areas of educational and technical writing and editing. Prior to joining the B-Squared team she consulted with a diverse group of clients including State University of New York at Albany, GE Global Research, Excelsior College, Delmar Learning, Archi-Tech magazine and Rensselear Polytechnical Institute. Her responsibilities included editor for courseware projects, business analysis and writing for financial software, and marketing summaries for higher education institutions. Her expertise extends to editing and organizing marketing, promotional, and Web-based projects.

Susan has also written for many educational, architectural and environmental publications and Web-based newsletters and columns including “Architectural Abroad” — RPI’s Review and “Lighting Signs: Environmental Design” – Archi-Tech.

Susan has an associates degree in Math and Sciences from Hudson Valley Community College and a BS in Communications from Rensselear Polytechnical Institute.

Marisa LoStritto Designer

Marisa began her career at MapInfo Corporation in Troy, NY where she was responsible for developing event signage & posters, logos, collateral materials and advertisements for regional events.

In addition to her attention to detail and organizational skills when managing the production and digital files, Marisa brings great enthusiasm and an original vision for concept development and design. Her passion for research toward a client's business enables her to develop well thought out creative solutions.

Marisa has a BFA in Graphic Design from Sage College of Albany, NY.